Category: From the Desk of Tiger

written by Lisa Denison & Tiger Buford Few orthopedic companies can execute great Marketing. Most do not.  Often the Marketing leadership is to blame for poor marketing execution. Here are 7 signals that you should consider...

Congrats. You are the leader of a small orthopedic company. I’m going to guess that your company has a unique thing that differentiates it in the market…  and only one thing. This is your Secret Sauce. Your secret...

I have seen Sales and Marketing fight each other in Orthopedics companies for years.  Why is this? Sales and marketing don’t get along because:            — they have different objectives            — and they don’t...

I know R&D.  I have been lucky enough to experience world-class R&D, but I have also seen ineffective R&D. Often the R&D Leader is the problem.  Here are 8 signals that you should consider making a change to...

1. Pure Orthopedics You know Tiger. He has his finger on the pulse of Orthopedics and he shares honest thoughts with you. You get access to his industry insights. 2. Best Tiger has built teams in Orthopedic companies over...

Each time you move into a new business environment, you GROW. You are who you are because of the companies where you worked. If your career had taken a different pathway, you would own a different set of skills and capabilities....

Startup founders often ask me about how to best fund their new venture. There is no single answer. Every company is different. Every technology is different. Every period in time is different. Every management team is different....

Orthopedics companies execute an endless string of projects.  The best Orthopedic companies scale faster because they executing projects better than the competitors. Leaders in Orthopedics are usually people with backgrounds in...

For the next month, I am offering FREE CAREER ADVICE for you. I am a veteran Orthopedics Engineer and a Retained Recruiter – my LinkedIn profile. I love to share my experience with younger Engineers. I learned a lot in...

Orthopedic leaders call me to complain about the lack of innovation coming out of R&D.  My advice is for them to get out of their lane and jump into the next lane. Explore technologies that are not inside your building.  The...

Your people ARE your company.  You already know this. People ARE your company, NOT things like technology, building, logo, inventory, income statements, etc. Your employees determine your customers’ experience. If they...