The hidden tool that spawns innovation…Iteration
We all know the successful innovation stories in Orthopedics. Stories about Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations and Mazor Robotics that rocketed to success with...
Read MoreAuthor: Tiger Buford
Raising Money for your Orthopedic startup? Use this tool.
Posted by Tiger Buford
Thanks to Joe Hage at MedDevicesGroup.net for sharing Mark Kraus’ investment template. Mark Kraus was the life sciences chairman for a Seattle-based keiretsu.For investor presentations. He saw a ton of medical device funding...
Read MoreWhy you should fire your Marketing leader
Posted by Tiger Buford
written by Lisa Denison & Tiger Buford Few orthopedic companies can execute great Marketing. Most do not. Often the Marketing leadership is to blame for poor marketing execution. Here are 6 signals that you should consider...
Read MoreKnow your sauce
Posted by Tiger Buford
Congrats, now that you leading a small orthopedic company. I’m going to guess that your company has a unique thing that differentiates it in the market… and only one thing. This is your Secret Sauce. Your...
Read MoreHow Sales & Marketing can work together
Posted by Tiger Buford
I have seen Sales and Marketing fight each other in Orthopedics companies for years. Why is this? Sales and marketing don’t get along because: — they have different objectives — and they don’t...
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